This initiative aims to highlight the work of the primary sector by giving people an up-close look at where their food comes from. In this way, it bridges the gap between urban and rural areas and makes Catalonia and its cuisine more accessible to everyone. The 15 routes showcase the work of farmers, livestock breeders, fisherfolk and producers, who arrange experiences such as farm visits, product-making workshops, school activities, role-plays and tastings. The goal is to encourage responsible consumption of seasonal, indigenous and local products, promote buying direct from producers and reduce our carbon footprint. These producers are often the best advocates of local produce and can recommend nearby restaurants. The Benvinguts a Pagès (Welcome to Catalan Agriculture) initiative has been instrumental in Catalonia becoming the World Region of Gastronomy in 2025.
These experiences, available all year round, culminate in Benvinguts a Pagès – La Festa at the beginning of June.
